85% iOS users delete free games after one day! Do you?
A gamer back in the 90s and the early 2000s wouldn’t have any idea if there would be anything like free games, but now it’s a kind of trend to offer free games to attract gamers towards that platform. And with the In-App-Purchase system, it is more than possible to offer a lot of games for free. iOS and Android both have their own App Stores with a lot of free and paid games.
However, iOS still has the best collection of games due to less device fragmentation. There is one thing with free games that is common in almost every user, if you have heard anything good about it or that game just looks good by the screenshots or the ratings, then you will certainly not resist in giving it a try. But according to a new study, most people lose their interest in these free games by 24 hours.
According to a new report from the audience management firm Playnomics which conducted a survey from millions of US gamers on its own network from July 1 to September 30, 85% of iOS users tend to delete most free games after just a day of use.
Some other facts it discovered with the help of its survey are,
- Females churned at slightly higher rates than males, but also tended to play longer before taking off.
- Players were more likely to play longer on Mondays and Saturdays rather than any other day of the week.